Strategic marketing and insights manager

Citifuel is a company which provides comprehensive services for truck drivers in the U.S., and our team operates across three countries — Uzbekistan, the U.S., and Canada. We are currently expanding our team and looking for an experienced Overseas Sales Operations Manager to drive and optimize our international sales operations. Key Responsibilities Lead Generation & Strategy • Develop and manage an end-to-end lead generation process to support multiple sales teams. • Set and monitor lead volume and quality targets for each sales team. • Identify, evaluate, and establish new lead generation channels and partnerships. • Negotiate cooperation terms with lead providers and external partners, including lead database acquisition and data-sharing agreements. • Continuously test and evaluate lead databases to ensure quality, relevance, and conversion potential. Performance Marketing & Analytics • Track and analyze conversion rates at every stage of the sales funnel. • Monitor key marketing metrics, including Cost Per Acquisition (CPA), lead volume, lead quality, and channel performance. • Identify underperforming channels, optimize marketing campaigns, and reallocate budgets toward high-performing sources. • Conduct regular performance analysis to improve lead generation efficiency and return on marketing investment. Digital Marketing & Growth • Plan and manage targeted advertising campaigns across relevant digital platforms and social media channels. • Develop and implement Social Media Marketing (SMM) strategies. • Oversee SEO optimization of the company's website and landing pages to improve organic traffic and lead generation. • Develop content plans and coordinate marketing content creation. • Test advertising creatives, messaging, and promotional offers to improve engagement and conversion rates. Reporting & Strategic Insights • Prepare regular reports for management on lead generation performance, channel effectiveness, CPA, and conversion rates. • Provide data-driven recommendations to improve marketing performance and optimize acquisition costs. • Collaborate closely with sales teams to align marketing activities with business objectives and lead quality requirements. Requirements • Proven experience in Lead Generation, Performance Marketing, Digital Marketing, or a similar role. • Strong understanding of lead generation strategies, sales funnels, and customer acquisition processes. • Hands-on experience with paid advertising, SMM, and SEO. • Experience identifying and managing external lead providers and marketing partners. • Strong analytical skills and experience tracking marketing KPIs, CPA, and conversion rates. • Ability to evaluate marketing channel performance and optimize budget allocation. • Experience with CRM systems, marketing analytics tools, and reporting dashboards. • Strong communication, negotiation, and problem-solving skills. • Strategic thinking with a results-oriented and data-driven approach. • Ability to work independently and collaborate with international teams. Offered Conditions • Official employment in accordance with the Labor Code of the Republic of Uzbekistan • Stable salary, discussed individually based on interview results • Work schedule: 5/2, from 7:00 PM to 3:00 AM Tashkent time • Comfortable workplace in a modern office • Opportunities for professional and career growth